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Dick, is built on the concept of an alternate America, one ruled by Germany and Japan after they won World War II. Not because I’m ignorant of American music pre-1962, but because the series, based on the book by Philip K. Because every time I did recognize a song, it was an unexpected shock to the system. The shows detailed in the Reuters article were greenlit under Roy Price, who exited as head of Amazon Studios after a sexual-harassment scandal in November. Amazon last month tapped NBC Entertainment president Jennifer Salke to run the studio.Something I started doing around Episode 2 of Amazon’s “ The Man in the High Castle” was writing down the names of songs I recognized. Other details from the documents cited by Reuters: “Sneaky Pete” season 1 cost $93 million “Goliath” season 1 cost $82 million “Bosch” season 1 cost $47 million, and season 2 cost $53 million and “Mozart in the Jungle” season 2 cost $37 million.
Meanwhile, Amazon spends more on licensed programming than originals for its streaming service - the company’s total video content budget is projected to be $5 billion this year, according to JP Morgan estimates. two years ago and expanded worldwide in late 2016. In addition, the analysis excludes Amazon’s standalone Prime Video service ($8.99 per month in the U.S.), initially launched in the U.S.
Prime subscribers are far more valuable to Amazon beyond the subscription fee, as they on average buy more products from the ecommerce site than non-Prime members.
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In the U.S., the $99 annual fee for Prime, which includes free shipping on millions of items, unlimited streaming of Prime Video, and other benefits. However, the figures reported by Reuters don’t fully reveal how Amazon accounts for its investments in original programming. For season 3, the “Transparent” dropped to 1.3 million viewers. viewership that was half the 8 million of “The Man in the High Castle” season 1. Reuters did not cite production or marketing dollar figures for “Transparent,” but said the show’s season 1 had a U.S. With 1.5 million “first streams,” Amazon calculated a cost of $49 per Prime subscriber acquired for “Grand Tour” season 1.Īmazon’s highest-profile show is “Transparent,” a winner of several Emmys and Golden Globe awards. By contrast, Season 2 of “The Main in the High Castle” yielded $829 per Prime subscriber, more than 13 times the first run of the show.Īmazon’s $78 million spending on the first season of “The Grand Tour,” the motorsports show from the trio behind BBC’s “Top Gear,” also was a win for the studio. That translates into an average cost of $63 per Prime subscriber acquired for the series, which is based on a Philip K. Per the Reuters report, “Man in the High Castle” season 1 had $72 million in production and marketing costs, and drew 1.15 million Prime subs subscribers based on the “first stream” measure.
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Meanwhile, the freshman season of “The Man in the High Castle” was among the best-performing series in the documents - and was far more efficient at luring Prime members than season 2. Amazon canceled the show less than two months after it premiered in 2016. However, Amazon registered just 52,000 “first streams” for “Good Girls Revolt,” for a cost-per-sub number of $1,560. The company spent $81 million on the retro drama about female journalists fighting for equality at a newsweekly mag.
The data in the Amazon documents shows that it’s had wildly divergent outcomes.Īmazon’s biggest flop was “ Good Girls Revolt,” according to the figures cited by Reuters. The company refers to that metric as the “first stream.”
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The documents referenced purportedly show how Amazon calculates the return on its investment in originals.Īccording to the Reuters report, Amazon tracks which TV show or movie a customers first accesses after they sign up for Prime as an indicator of its strength as a subscriber-acquisition vehicle. Amazon declined to comment on the Reuters report or verify the authenticity of the internal documents cited.